Root + Rise is a team of passionate engagement experts located in the heart of San Francisco that partners with global companies to strengthen their foundation and improve brand health. Our fresh approach includes actionable strategies that increase employee engagement and actualize brand values from the inside out.


Leadership Team

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Cassie Hughes

Co-founder and Chief Strategy Officer

Cassie is a brand strategy innovator and human engagement expert. She serves as Co-founder and Chief Strategy Officer for Grow Marketing and Root + Rise, where she has had the unique opportunity to infuse her passion for employee engagement across initiatives for top brands. She previously ran presence + publicity for Levi’s, and Internal Comms and PR at Esprit, where she saw firsthand the powerful results generated when employee values and brand values intersect and are brought to life. She is dedicated to helping brands activate their values from the inside out, for stronger brand health and bottom line impact.

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Gabrey Means

Co-founder and Chief Creative Officer

Gabrey concepts award-winning experiences that inspire action for a range of external and internal audiences. Her boundless ideas and infectious energy are always grounded by client objectives and real-world, strategic application. Prior to co-founding Grow Marketing and Root + Rise, Gabrey served as Experiential Marketing Director at Banana Republic as the marketing mind for the cross-functional team charged with revolutionizing the store, inspiring employee engagement and rethinking the customer experience.


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Tami Anderson

Managing Director

Tami leads the Root + Rise team in delivering fresh, thoughtful approaches and stellar service across every initiative. Over her tenure at Grow Marketing and Root + Rise, she has led work for a range of global brands on integrated engagement campaigns that spark interest, drive action and deliver impactful results. Earlier in her career, she served as the first Marketing Director for Athleta where she was instrumental in establishing and building the brand via word-of-mouth and engagement strategies fueled by a team of passionate employees who embodied Athleta’s values and advocated them to consumers.


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